I’d like to invite you to join our 14 Day Tips Challenge to help boost your social media engagement.
It’s so easy to join! Simply create graphics for your tips by choosing an existing photo and using a mobile app to add text on your photo. Brand it with your logo, website, name or social media handle and use the hashtags: #14daytips and #thelisttour and post it on all your social media channels. Don’t hold back!
You are an expert in your own field. Don’t downplay what you know because some of the things you find basic or common are new information to others.
I will repost some of the great tips and you will give your followers a reason to engage by liking, commenting, and sharing your images/tips.
Would what do you say? Are you in or are you in?
Watch my video (link below) explaining the 14 Day Tips Challenge in detail.
From my personal years of experience, I have noticed two types of business owners. One who gives up after the first try or one who doesn’t. The tricky thing about marketing (advertising, promotions, social media) is that there isn’t one general way to do it right. Everything is dependent on something different. Just because a business was successful in one strategy doesn’t mean another business can use the same exact plan.
It’s important to understand the different elements that goes into perfecting a marketing strategy:
1. Target Market Demographics
2. Data Analysis
3. Product or Service
4. Channel of Communication
5. Customer Experience
6. Company History
7. Current Events
…and so much more! With that stated, anyone is bound to hit or miss with this many elements to consider. The reason why some businesses feel so defeated when it comes to marketing is partly because they’ve failed before and spending money to try another strategy that may fail again is just a scary road to take. Other times, businesses find a strategy that works but when they applied it the second time, they failed. Perhaps they try it one more time and either they succeed or fail, they make up their mind that it’s just too much trouble to figure out.
Some businesses buried their marketing strategy box so far below the ground that when newspaper reps, social media managers, or ad agencies approach them, they just completely shut the idea of spending money with no guaranteed results. The mystery of marketing is all in the result and no one likes that kind of mystery. :)
It’s important for businesses to set aside a marketing budget, which is normally 10% of the previous year’s profit. Remember that marketing expenses are write offs and “out of site, out of mind.” As a small business owner, you have to commit to never giving up after a failed trial. If your strategy doesn’t work today, ask yourself what adjustments could have made it better?” Don’t give up so easily and listen for any ideas that can give you the biggest bang for your buck.
Here are a few things you can ask the rep about advertising that can ease your worries about the strategy:
1. What is the “reach” of the ad? – they should be able to explain the distribution of the advertising by giving you a list of zip codes.
2. How will the magazine/newspaper be distributed?
3. Is there an online version and will you be included in that print?
4. Will Social Media be a part of the package and to what extent?
5. If it’s an online ad or a social media strategy, how often will they provide you with analytics?
I will share more “things to ask” on my next post. In the mean time, I hope that I have helped open your mind to invest more in Marketing and to not give up with one, two, or even three not-so-favorable results. For every failed strategy, you should build an adjusted plan that will get you closer to a result you are happy with. After all, it is a game of trial and error.
Thank you for posting my interview printing Korea (http://sparkah.com/printing/quote.html)
Originally posted on Insights of Sales Marketing Design Pros on Web and Printing:
Sweeney Mae | www.eventsinthecityla.com
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I am a Marketing Consultant and Event Producer. I help businesses create or improve branding strategy, Marketing efforts , social media, as well as plan launch events, grand openings, corporate events, fundraisers, and private parties.
What are the biggest changes you see happening in your industry?
Technology is the biggest factor of change in my industry. Reaching appropriate audience has been more accurate and accessible, nowadays.
What opportunities and challenges will these changes bring about?
The speed for which we see results are much faster, which is a great thing but at times lead to shorter patience.
What are your biggest goals?
My goals are to continue to build my fundraising events including THE SURVIVORS FASHION SHOW; Publish more books; speak and educate more business owners; and inspire the younger generation.
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Everyone is crazy about Beyonce’s new “thing” on Instagram called moving photos. It’s not enough that we take videos, now we take burst photos and use an app to make them look like a video. BUT it is an upcoming trend and soon you’ll see more celebrities indulging. I must admit it’s fun and eye catching so I hope you indulge too and let your followers watch your moving photos with “oooohhs and aaaahhhhs.”
I don’t want to give you too many choices but if you wanted to search for something you may like better than the choices below, just search for “Gif Maker” on both android or iphone.
What I currently have on my phones are:
* Android: Giff Me
* iPhone: Phhhoto
The vendors that are happy with their results are the ones who have managed to avoid most, if not all of the listed mistakes below.
The ones who complain about their results are usually those who fail to avoid at least 5 of the mistakes below.
1. You are too lazy to get up from your chair and stand in front of your table.
2. You failed to look your best.
3. You didn’t prepare a strategy to collect emails.
4. You failed to share the event on social media prior to the event.
5. Your staff aren’t asking the right questions to qualify potential clients.
6. You don’t have a portfolio of samples of your products or services.
7. You aren’t providing an enticing value exclusive for the event.
8. Your display isn’t well thought out.
9. You refused to take part in the event raffle, advertising on the program, etc…
10. You didn’t take advantage or engage of the social media following for the event or use the ‘hashtag’ to connect you to other vendors and participants.
So you’ve got a smart phone, a tablet/iPad, a Laptop, smart TV, and a smart Watch? It’s fun and convenient to have all of these technology as tools to communicate. Lucky for Marketing Professionals, it has now become easier than ever to quantify everything.
If you have a facebook page you can advertise to your select target market and receive analytics report. Mass e-mails provide a click-through report, and targeted ads now calculate CPMs (Cost Per Thousand (clicks)).
So here’s the kicker, market researchers are using your cell phones and WiFi connection to determine foot traffic. If you are in a theme park, for example, marketers can find out where you parked, what entrance you used, what rides you stood in line for, what rides you skipped, how much time you spent in the retail stores or the food court, and finally, if you are a return customer. Isn’t that amazing?
Oh wait, there’s more! The (example) theme park, can also track if you drove by their location and went to another theme park instead. Talk about “Big Brother?!?” – almost!
I notice so many people are against being “tracked” but unfortunately, because these tracking systems technically cannot access personal information, they are able to keep tracking. With that said, is technology going too far?