If you are a small business owner and don’t have any holiday sales promo or campaign then you are definitely behind! But don’t fret, I have a few last minute ideas that you can personalize and make your own but you must act FAST!
1. CREATE LOST LEADERS - simple but easier said than done. There are only a few days left before Christmas! If you don’t have a plan, then you must roll up your sleeves and start this last minute process by doing a little research. Who are the top players in your industry? What holiday gift deals are they offering? Start looking for examples online! Lucky for you, most things are now online.
A “lost leader” is a merchandise that you are willing to sell at or below cost just to get the people in the door! Offer it as a gift with purchase or a discounted purchase with purchase or a BOGO (Buy One Get One, free or half off). Whatever your offer is, make it a “too good to be true” promo AND offer it only at a limited time.
2. SUGGEST GIFT PACKAGE IDEAS – Have you heard of the term “out of site, out of mind?” Well, this also implies to retail. Shoppers are already very distracted, if you don’t feed them ideas for the perfect gift for him, her, or the kids, then you will be missing out on possible sales. Take some time to group complimentary items together and arrange it as a package deal.
3. OFFER REWARD POINTS – Reward customers who chose to buy from you. Allow your shoppers to redeem their points earned and encourage them to come and shop with you again after the holidays.
So, this video of Bill and John (yes, we are on first name basis) has gone viral because these two older white men discussed and argued about white privilege on national TV. Now, I don’t have a long blog about this but I simply want to pose the question: Where they sincerely indifferent or was this a plot to increase their “minority” viewership and popularity? Because now, as you can imagine, many Blacks and Asian Americans are sharing and arguing about this as well.
If you are a “fair-minded” person, I’m sure you can agree that everything they do is all about the ratings. Sad to say, we will never find out if they really meant what they said.
I honestly wish I thought of this first!
How else can you get J.LO, Chris Brown, Tyrese, Bill Gates, Tyler Perry, Oprah, a whole football team, Lebron James, and many more to buy into your charitable efforts?
This is one of the most brilliant marketing strategies and the ALS foundation didn’t even come up with it!
But how did a campaign that has drawn in celebrities from Oprah and LeBron James to Bill Gates and Mark Zuckerberg actually start?
Chris Kennedy, a golfer in Sarasota, Fla., was nominated by a friendto participate in the Ice Bucket Challenge, which at the time, had nothing to do with ALS. The campaign was not tied to any specific charity, and participants would select a charity of their choice for donations. Kennedy’s friend had selected a charity that benefits a young child with cancer in the area. Kennedy, passing the challenge along, then selected ALS because a relative is suffering from the disease. Kennedy nominated his wife’s cousin Jeanette Senerchia, whose husband Anthony is the one suffering from ALS. Kennedy posted this video on July 15—what appears to be the first instance in which the Ice Bucket Challenge and ALS were linked. To read more, click here: http://time.com/3136507/als-ice-bucket-challenge-started/
So how can something something this brilliant not planned? Mainly because we are all suckers for the Social Media and the word “challenge.” Yes, plenty of teens are into unproductive challenges but this one is actually for a good cause.
Here are five ways you can emulate the success of the ALS BUCKET CHALLENGE:
1. Make it simple but extraordinary.
2.. Make it meaningful or charitable.
3. Make it fun.
4. Design it to be “shareable”
5. Create a hashtag.
You can view more celebs participating in the challenge, here http://www.rap-up.com/2014/08/18/drake-chris-brown-justin-bieber-iggy-azalea-lady-gaga-take-als-ice-bucket-challenge/
I have been using Paypal for a few years now. First as a buyer and now, as a business owner. Let me preface this by saying that Paypal was not the only one to blame but if they keep allowing this to happen, then there is no hope for small business owners who provide services versus products.
Let’s call the perpetrator “Joe.” Joe purchased two tables for a charity gala worth $2,000 that we produced. Six days after the event, Joe issued a charge back claiming this was an unauthorized charge. Clearly, I was perturbed because this has affected the amount of donation that we had promised the charity to donate after all was reconciled post event.
At first I was hopeful because Paypal allowed me to show them evidence that this was an authorized charge. I sent them text messages and emails and photos of the event for proof that the gala happened and Joe and his 19 guests ate their dinner. Paypal said it takes 30 days for them to review the case but on the 15th day, they sent me an email stating:
As you know, one of your buyers opened a chargeback with their credit card issuer. This means that the buyer has asked their card issuer to reverse the money for this transaction.
We want to help you fight this chargeback, and are disputing it with your buyer’s credit card issuer.
In the meantime, the disputed amount has been debited from your PayPal account because of the following reason(s):
- Intangible items are not covered under Seller Protection.
In addition, you have been debited a chargeback fee.
When I called them to rebuttal this unfortunate conclusion, I told them “Of course it was tangible! Joe and his 19 guests ate all their 20 dinners! Am I wrong?” The Paypal Associate calmly replied: “But it wasn’t something that was shipped.” – PAUSE RIGHT THERE!
You’re reading this… you mean to tell me if I had shipped their dinners then Paypal would cover this with insurance? So the difference between tangible and intangible is “shipping.” Complete nonsense but hey, what’s done is done!
Then the Paypal Associate continued “We have the best dispute team and they are working on disputing this with the credit issuer. It will take up to 80 days to find out whether or not we were successful with the dispute.”
I was speechless so I hung up!
I just felt like I was molested! I work hard to do something great and help raise money for a charity and this is what I get in return? Joe pretty much screwed me and Paypal was not able to help with the situation? On top of that, I was charged $100 more because of a (false) chargeback? I’ve been doing events for almost 10 years and this was a first.
Don’t worry, As mad as I was, I now realized, why the CREDIT CARD AUTHORIZATION form exists and I will be using one moving forward!
We all know that men and women have different shopping/buying habits. Can your brand increase profit using a “Gender Segmentation” Strategy?
When producing and coordinating events, often times, people give up after the first fail. It’s common in the event industry to have challenges on the first try but with consistency and tenacity, your event will grow. The Plush Show 2014 is a great example of this. They started small and naturally grew larger.
I had the pleasure of interviewing the founder of the Plush Show Expo last year, 2013 and I can’t believe a whole year has already passed.
We were invited to cover the event again and we were excited to meet all the vendors, experience all the great products and talk to the attendees to see what they thought of the event. Events in the City TV is all about giving you real feedback from the attendees so that you can decide for yourself if this is the right event for you to attend.
Here is the video for this year’s 2014 Plush Show:
If you want to check out what else happened that day, click here to discover the hashtag: #plushshow.
We just love covering events like this, not only do we get exposed to various industries, we also meet so many business entrepreneurs, we get to see great exhibiting ideas and most of all we meet so many connects! This particular expo is so much fun because it features the best baby products in the industry. It’s great to see involved parents and educated consumers really take the time to do their research and provide their children with the best and safest products.